A BOOK ABOUT LOVE, HATE, A CITY, AND LOTS OF T-SHIRTS
I love you I hate you is a book about Johannesburg told in two parts.
The first is told through design. It is the story of Love Jozi so far, a catalogue of more than 100 t-shirt graphics. We revisited our image archive from the past 15 years to narrate a tale of the city. T-shirts have always been the core product of the brand, and each range has emerged from a specific context. The book is illustrated by rich visuals which show how Johannesburg became our muse, inspiring bold designs and new ways of looking.
The second part is told through a collection of short essays by contributing writers. We invited 34 Joburg thinkers, doers and observers to start a conversation with each t-shirt range. This collection spells out a complicated relationship with the city. The result explores Johannesburg in fresh ways and takes the reader down unexpected paths, grappling with a complex place that inspires competing emotions of love and hate.